Raxium, is a microLED firm that has been acquired by Google in 2022.
After abandoning its virtual reality goals in March of last year, Google appears to be preparing to enter the augmented reality space with the acquisition of Raxium, a MicroLED display business.
It is a multinational technology firm based in the United States that focuses on Internet-related services and products such as a search engine, online advertising technologies, cloud computing, software, and hardware. Along with Amazon, Apple, Meta, and Microsoft, it is considered one of the Big Five American information technology corporations. Larry Page and Sergey Brin launched Google on September 4, 1998, while they were both Ph.D. students at Stanford University in California.
They roughly own 14% of the company’s publicly traded shares and, through supervoting stock, control 56% of stockholder voting power, and in the year 2004, the company went public through an initial public offering then Google was restructured as a wholly-owned subsidiary of Alphabet Inc. in 2015. A major subsidiary of the alphabet, Google, serves as a holding company for the corporation’s Internet properties and interests. On the 24th of October, 2015, Sundar Pichai was named CEO of Google, succeeding Larry Page, who became the CEO of Alphabet. Sunder Pichai was named CEO of Alphabet on December 3, 2019.
Google went public on August 19, 2004, after an initial public offering. Larry Page, Sergey Brin, and Eric Schmidt pledged at the time to work together at Google for the next 20 years, until 2024. At a price of $85 per share, the business offered 19,605,052 shares. The company relocated to Palo Alto, California, in March 1999, which is home to several famous Silicon Valley technological start-ups.
Despite Page and Brin’s initial objections to an ad-funded search engine, Google began selling advertisements related to search queries the next year. Advertisements were only text-based to keep the page design clean. In June 2000, Yahoo!, one of the most popular websites at the time, announced that Google would replace Inktomi as the primary search engine provider.
How many Google businesses exist?
For a total of $20.89 billion, Google owns around 232 enterprises. Many of Google’s acquisitions were solely for their technology. In the year 2015, it reorganized and formed Alphabet, a holding company.
Google acquisitions History
Google was owned by the parent company, as well as a number of other businesses. Some of the businesses like these are Google subsidiaries, while others are held by Alphabet on their own. Advertising accounts for the majority of Alphabet’s revenue. Performance advertising is also a service provided by the corporation that allows advertisers to connect with their users and track their progress. It also sells brand advertising, which is designed to raise brand awareness and affinity among users.
James Park and Eric Friedman started Fitbit in 2007 intending to create a wearable device that would use wireless technology to improve users’ health and fitness. Armband, smartwatches fitness trackers, a digital fitness monitoring application, and related gear, accessories, and services are among the company’s offerings. After announcing the agreement in November 2019, Google completed the Fitbit acquisition in January 2021, adding to its wearable-device line-up following its acquisition of Timex smartwatch technology in 2019.
On March 8, 2022, Google announced its intention to buy publicly traded cybersecurity business Mandiant, Inc. (MNDT) for $23 per share, or nearly $5.4 billion. The firm, which specializes in cybersecurity testing and incident response, will be absorbed into Google’s cloud computing division to help secure cloud data.
It was launched by Lloyd Tabb in 2011, making it simple for businesses to harvest and analyze data. To extract data and evaluate it, most historical business intelligence tools demanded engineering and programming knowledge at the time. Looker made the procedure easier by altering programming queries to read more like natural languages like English. Users were able to execute data analyses without needing to “speak” code as a result of this. 18
In June 2019, Google revealed its intention to buy Looker. Looker was acquired by Google in 2020, and its capabilities will be leveraged through the Google Cloud service. Looker is a Google Cloud service that lets clients analyze data faster, generate business analytics, and build data-driven apps.
Tony Fadell and Matt Rogers started Nest Labs in 2010. Fadell and Rogers both left Apple’s iPod and iPhone development team to launch a technology startup aimed at transforming the thermostat into a sensor-driven, Wifi-enabled, learning, and programmable gadget. Google bought Nest in 2014 and merged it with its Home division to form Google Nest, which sells a variety of smart home goods such as security alarm systems, Wifi routers, security cameras, and home assistance devices.
DoubleClick was created in 1996 and rose to prominence as a leader in the initial wave of internet advertising throughout the 1990s, becoming one of the dot-com era’s stock market darlings. In 2005, Hellman & Friedman spent $1.1 billion to become majority shareholders of the company in a “take-private” transaction. 30 In 2008, Google purchased DoubleClick in order to improve its customers’ analysis and ad-targeting capabilities. Google removed the DoubleClick brand name in 2018 and merged it with Google’s AdWords brand, making Google Ads the primary advertising platform.
Waze was founded in 2008 in Israel. Thereafter, Google bought the crowd-sourced mobile traffic advisory and navigation service, five years later, when its own Google Maps app was already seven years old. Although acquiring Waze was one approach to minimize competition, Google also considered Waze’s traffic-updating services as new Google Maps upgrades. Since then, Google has been able to monetize the service by selling ad services to businesses, including advertisements that alert drivers when they are near participating businesses. In early 2021, Waze had approximately 140 million monthly active users, up from 10 million when it was purchased.
YouTube was created in 2005 by three former PayPal workers who believed that regular people would love uploading their home films to the internet. YouTube had already served over 100 million videos every day by the summer of 2006. YouTube began looking for a sale due to both technical issues that come with rapid development and a lack of economic success.
Meanwhile, Google Video, the company’s video platform, which debuted in 2005, had struggled to gain traction. When Google bought YouTube in late 2006, it gained a new, powerful video platform. YouTube has proven to be a substantial source of ad revenue for Alphabet, as well as a source of revenue through premium and YouTube TV subscriptions. YouTube’s ad revenue was $28.9 billion in 2021.
MicroLED is a new flat-panel display technology that is also known as micro-LED, mLED, or LED. Individual pixel elements in microLED displays are made up of arrays of minuscule LEDs. MicroLED displays have superior contrast, response times, and energy efficiency than common LCDs.
MicroLED displays have not been mass-produced as of 2021, even though Sony, Samsung, and Konka sell microLED video walls. Prototypes have been shown by LG, Tianma, PlayNitride, TCL/CSoT, Jasper Display, Jade Bird Display, Plessey Semiconductors Ltd, and Ostendo Technologies, Inc. MicroLED displays are already available from Sony as a replacement for traditional cinema screens. MicroLED mass production is planned by BOE, Epistar, and Leyard. MicroLEDs, like OLEDs, can be made flexible and transparent.
Raxium is a five-year-old company that has achieved significant advancements in the realm of augmented reality displays. The terms of the acquisition are undisclosed, but according to a story from The Information, Google valued Raxium at $1 billion. In an email to CNET, Ross Young, co-founder and CEO of Display Supply Chain Consultants, said, “They claim to have been able to reach every good performance for R, G, and B MicroLEDs at very small sizes without any efficiency loss.” “It’s astonishing enough to achieve good R, G, and B performance on a single wafer without color conversion, but to accomplish it at 5um is much more impressive.”
Because of its high pixel density and lack of a backlight, OLED Microdisplays have been regarded as the greatest solution for AR in the realm of transparent displays. However, OLEDs have several limitations and considering that AR headsets will be used in strong sunlight, low brightness may be a concern. “MicroLEDs have a lot higher brightness than OLEDs. This is especially true for AR smart glasses that will be used outside “DSCC’s director of display research, Guillaume Chansin, agreed. “they can produce a great resolution, contrast, and brightness. This is why smart glasses have become such a significant investment for tech corporations.”
Apple is the other major player thought to be working on an AR or mixed reality headset in the future. Micro OLED panels are believed to be used in the headset, which might cost up to $3,000. The HoloLens 2, a $3,500 industry-focused AR headset from Microsoft, is currently available. And Facebook, now known as Meta, has the Oculus Quest 2, a $300 VR headset aimed at consumers. The Oculus Quest has been renamed Meta Quest by Meta.
It’s still unclear which market Google would like to target with an AR headset. It’s also too early to say whether or not it will be released.